Director, Almond Board of California
Laura Morin is Director, North America and China for the Almond Board of California, where she leads marketing initiatives across the United States, Mexico, and China to strengthen demand and expand the value of California almonds in key global markets. With more than two decades of experience in food, beverage, and agricultural marketing, Laura has developed growth strategies for leading commodity organizations and food brands. Before joining the Almond Board in 2023, she spent many years at a leading advertising and research agency, where she led strategic marketing and advertising efforts for commodity boards and food brands.
A passionate advocate for agricultural marketing, Laura brings expertise in consumer insights, brand strategy, international market development, and stakeholder engagement. Throughout her career, she has partnered with growers, industry organizations, and food brands to help connect agricultural products with consumers around the world.